The Association of Balkan Eco-Innovation (ABE) took part in the second General assembly of the PRUDENT project, which was held on March 13–14 in Rome at the beautiful Centro Congressi Palazzo Rospigliosi. The event was hosted by Asnacodi Italia and brought together project partners for two days of engaging discussions, collaboration, and strategic planning.
Participants reviewed progress across all work packages, shared insights from pilot sites, and aligned priorities to advance sustainable agriculture and forestry practices. Discussions focused on the development of innovative green nudging tools designed to help farmers and foresters adopt more sustainable behaviors, and to evaluate how these nudges interact with policy changes in real-world contexts.

PRUDENT aims to transform agriculture and forestry systems across Europe by identifying the most effective approaches to behavioral change, supporting social innovation, and designing policies that help meet the goals of the European Green Deal and the future Common Agricultural Policy (CAP). The project focuses on four key production systems (arable crops, perennial crops, livestock, and forests) across diverse European regions to reflect the sector’s complexity and diversity.

As the lead of the Dissemination, Communication, and Exploitation work package, ABE plays an active role in ensuring project results are shared widely and understood by farmers, advisors, and policymakers alike.
If you are interested in the project, we invite you to check the project website and follow their social media channels (LinkedIn, Facebook, X).
Stay tuned as we share the next steps and results from this ambitious initiative.